Insights

US trend data reveals a significant shift in how Americans are engaging with depression in 2025. Rather than simply searching for definitions or symptoms, more people are actively seeking structured treatment and professional support. Searches for “therapy for depression” have surged by 650%, while “depression treatment centers” have increased by 232%. This sharp growth suggests […]

Across the United States, the largest unmet need in depression centres on understanding conditions and classifications, with over 2.6 million searches related to depression conditions in 2025. Americans are actively seeking clarity on different forms of depression, including major depressive disorder, bipolar depression, postpartum depression, and seasonal affective disorder. While awareness of depression is widespread,

Emotional Health Is Now the Heart of UK Wellbeing A 2025 UK Wellbeing Voice Insight analysis of over 600,000 monthly searches reveals something powerful: health dominates the national wellbeing conversation. Health accounts for approximately 30.1% of all Tier-1 wellbeing search volume in the UK. But what is even more revealing is how people define “health”

Introduction: The Voice of UK Searches Across the United Kingdom, people are turning to search engines to express how they feel — often in moments of quiet vulnerability. Each search, each phrase, is a small window into the nation’s emotional landscape. The Meaningful Paths and VEN Technologies dataset analysed over 600,000 monthly wellbeing-related searches across